December 7, 2008

The Secrets of Successful Networking - Part 1

Looking for a job is a job in itself. We've all heard this. So those on a serious job quest polish their resumes and dutifully distribute them around town.

For many, the concept of networking conjures thoughts of calling up people they know and having lunch or coffee with them and talking about opportunities that may exist in that person's company. Aggressive networking carries this a step further.

First, make a list of people you know who have jobs in your line of work or related to your line of work. Then sit down and call each person on your list and suggest that you meet for a coffee or something equally brief. There are two reasons for this. One, you don't want to take up a lot of the other person's time and two, lunches and dinners get to be expensive if you have many of them to buy.

Take networking seriously. That is, don't spread the meetings with your list of contacts out over a month-long period. Start on a Monday morning and call everyone to book a get-together for later in the week or at the latest, early next week.

When you have the meeting, keep it light. Don't show up with your resume and ask, "Do you know of any jobs?" This is simply a reconnaissance mission. The person you're having coffee with is in the business and knows what's happening. Ask for this information. Try saying something as simple and straightforward as: "You're plugged into what's going on around town. Any suggestions on who I can talk to about what might be coming up in the future?"

By the end of the week, you may have a couple of dozen names of people in the industry. Sit down the next Monday morning and call them. Introduce yourself, explain where you got their names and ask if you can have 15 minutes of their time. Suggest meeting for a coffee near their office. Often, the person will say something like, "Why don't you drop in around 3 p.m. We can talk here in my office."

Schedule your week, filling in time slots to meet people. And again, get three names from each of these people. After a while, you may notice an overlapping of names as your contacts give you names of people you have already contacted.

Don't ask for a job. Just the same as meeting with your acquaintances, keep it light. Say that you're looking for a place in the industry and in the meantime, you're making an all-out effort to keep plugged into what's happening.

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